![]() ![]() Bon Appetit also reveals that Chipotle’s chief marketing officer Mark Crumpacker liked the original script presented by the director, but insisted it be funnier. ![]() To put it briefly, a fictional company Animoil tries to market a new animal feed made of petroleum, PetroPellet, even though it causes cows to blow up. Apparently the answer is as simple as two words: exploding cows.īusinessWeek explains how this is the main problem in the miniseries. You’re probably wondering how satire and industrial agriculture fit together, at least I know I was when I first heard about this odd makeup of a television show. ![]() Although I personally could watch a whole show dedicated to mouth-watering footage of the popular Mexican chain’s menu, this satirical project focuses on the issues surrounding industrial agriculture. I’m talking about Farmed and Dangerous, a four-episode TV miniseries created by Chipotle execs that became available on Hulu February 17 th. And no, I’m not talking about 3D printed burritos. By adding your email you agree to get updates about Spoon University HealthierĬhipotle’s gone digital. ![]()
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